The Beauty in Curves

Embrace your curves: Don't try to hide your curves under baggy clothes. Instead, embrace them with clothes that hug your curves in all the right places.



"Curves are beautiful, and big curvy women deserve to feel confident and stylish in their clothes. Embrace your curves and flaunt them with pride!"

Shop All Products

Don't take our word for it


"As a plus-size woman, shopping for clothes was always a daunting experience for me. But after stumbling upon big curvy women clothing, my shopping experience has completely changed. The clothes are not only stylish, trendy and comfortable but also come in a wide range of sizes that cater to my body type.

Linda Den

Atlanta, GA


"I used to struggle to find clothes that fit my curves and made me feel confident, but ever since I discovered loveitcurvy, my wardrobe has been transformed! The designs are trendy and fashionable, and I finally feel like I can express my personal style without sacrificing comfort or fit. Thank you for making me feel beautiful and empowered!"

Nancy Scott

Los Angeles, CA


"I have always been self-conscious about my curves and finding clothes that fit me properly was a constant struggle. But after discovering loveitcurvy, I finally feel like I can embrace my body and feel confident in what I wear. Thank you for creating such an inclusive and empowering brand!"

Lydia James

Houston, Tx


It's a brand that truly understands the needs of curvy women and caters to them in the best possible way. I feel confident and beautiful in everything I wear from this brand. Thank you for empowering women like me and making us feel seen and heard!"

Sandra Clark

Los Angeles, CA